Communication Tenets

vnm tv

File Photo

A notable number of graduates from all streams have something in common…they all fail communication test one or the other time during their employment struggle.


Most of them grow up to be successful business(wo)men  and many of them entrepreneurs….

While industries continue to cry for talent ….

vnm tv
Writer – Punita Dave

Recently a Service organization was looking for people with ‘Excellent Communication’ (Champions)however what they could get was people with ‘Average Communication’ (Challengers) who were less likely to qualify but were given a fair chance. The client was to interview all candidates in few days. The Champions were the dark horses and the bet was put on them that all will be selected for sure, no doubt the Challengerswere made to face the interview as well. On the day of the final interview 40% of Champions did not make it but the shocker was over 80% of the Challengersgot selected by the client.Now, it was time for the organization to take stock of the situation and what they found was an interesting learning for the‘Talent Acquisition’ in specific and Human Resources in general.

Those who succeeded had ‘Communication with Conviction’ and the champions were rejected at group discussions and personal interviews for they were found to be over confident and blatantly sure of getting the job.

So how to analyse the two,

  1. Communication is built by passion and not the other way round
  2. What you do, so you speak and not the other way round

Like many other principles, I found this as well in few verses from scriptures;

anudvega-kara vākya satya priya-hita cha yat
chaivavā-maya tapa uchyate

(SrimadBhagvadGeeta : Chapter 17 : Śhraddhā Traya Vibhāg Yog)

“Soberness of speech is speaking words which are truthful, unoffending, pleasing, and beneficial for the listener. The practice of the recitation of Vedic mantras is also included in the austerities of speech.”

In other words communication should be that,itdoes not agitate the mind of the listener, It should be the truth, It should be beneficial to the listener and It should be pleasant to hear. Such communications should be made after thorough self-study

The progenitor, Manu, wrote:

satya brūyāt priya brūyān na brūyāt satyam apriyam

priya cha nānitabrūyātehadharmasanātana

“Speak the truth in such a way that it is pleasing to others. Do not speak the truth in a manner that hurts. Never speak untruth, though it may be pleasant. This is the eternal path of morality and dharma.”

This essentially does not mean that all you say is truth and all you say is pleasing to others, it is virtually not possible in today’s times. What it says is weigh your words before you give them way. We often think of speaking our mind but remember ‘if you speak your mind then only your mind listens’ but ‘if you want other’s mind to listen then please speak what others don’t mind’.

Well, if you found that’s too much of mind over the communication matter then easier is the way with practicing;

“The Three C’s Test” of the things we Say or Write,

  1. Is it Clear?

Does your content have language and thought clarity?

  1. Is it Contextual?

Is it relevant to the issue that you are addressing generally?

Are you able to address WIFM (What’s in it for me) for audience?

  1. Is it Concise?

In the digital era, an individual’s attention span on any content lasts for few seconds.

Nobody likes to read or hear much these days, repetition of any kind is to be avoided.

If the answer to the above three questions is “yes” then the essence of what you say is achieved.

So when you speak;

  • Speak the truth
  • Be fair to all
  • Speak advantage
  • Speak pleasant


1 thought on “Communication Tenets

Leave a Reply

Your email address will not be published. Required fields are marked *